Live Engagement Supports Sales Targets and Digitalization Strategy At KBC Bank
KBC realized that the behavior of the customer was changing. Customers now want to process their bank and insurance affairs digitally. The vision for KBC Live was based on serving the digital customer at a convenient time and place for them and across all devices and browsers. The aim was to offer a personal branch-like experience for the customer, but via the bank’s website and KBC banking applications, and with extended opening hours than those offered at branches.
With the Vee24 Customer Engagement Platform, KBC has increased sales, transformed the customer experience, and even extended their operating hours to 8am to 10pm, 6 days a week.