Eastern Bank Launches Smart Chatbots to Supercharge Their Online Banking
Eastern Bank’s head of customer service originally thought that enhancing the digital banking experience meant heavy development work, months of implementation time and a big bang style launch.
By partnering with Vee24, the country’s oldest and largest mutual bank was able to launch chatbots for targeted, relevant use cases such as online appointment booking in a matter of days. These AI-powered chatbots proved critical for providing seamless, remote customer service during the spring of 2020 and for the banking industry as a whole. Then and now, the bank is enhancing its reputation for outstanding customer relationships and extending it to the online experience as well.