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Management Team & Investors

Management Team

Joe Noonan


Joe is passionate about building SaaS enterprise software businesses that deliver exceptional value for customers and stakeholders. At Vee24 he is leading the growth of this conversational multi-experience customer engagement business allowing world-leading brands to deliver an exceptional digital experience across sales, customer service, and marketing. Most recently, Joe led Revulytics to a successful strategic acquisition by Flexera Software in 2020. Under his guidance, Revulytics evolved from an application security software company to a leading cloud-based software usage analytics solutions provider helping customers generate more than $2.4 billion in new license revenue. The company achieved triple-digit growth, and customer success with more than 100 software vendors worldwide including leaders in EDA, PLM, CAD, publishing, and multimedia software. Joe has held executive-level sales positions at Authentica Inc. (now part of EMC Documentum) and at Eprise Corp where he was instrumental in its successful sale to Divine, Inc. As president and CEO of Upspring Software, Joe successfully sold the company to MKS Systems (now part of PTC).

Joe Noonan CEO Vee24 management team and investors
kevin ball

Kevin Ball


Kevin has spent most of his career providing executive-level finance and operations leadership to early-stage and multinational software organizations. At Vee24, Kevin is responsible for Finance, Operations, and the company’s day-to-day Legal, Commercial, and HR functions. Prior to Vee24, Kevin was CFO at Revulytics where he guided the business through its early rounds of venture financing, to sustained profitability and growth, both organic and through strategic acquisition. Most recently, Kevin helped lead Revulytics through a successful acquisition process as the company was acquired by Flexera Software in 2020. Kevin has also held CFO roles at Nation One Mortgage and Skyward Consulting Group. He was also VP, Finance & Operations for Getronics NV and Logica plc (now part of CGI Group, Inc.). Kevin holds an MBA in Finance & Accounting from Boston College and a Bachelor’s in Economics from St. Anselm College.

Jeff Barovich

SVP of Global Sales

Jeff is a transformational sales executive with a passion for building high-growth, high-performing organizations. Through a disciplined sales process, he is leading Vee24’s global sales team to the next level, demonstrating to leading brands how Vee24 drives exceptional digital customer engagement. Prior to Vee24, Jeff held several sales leadership positions with Forrester Research. In those roles, he led the organization’s largest and most successful global sales teams, helping marketing and technology executives build customer-obsessed strategies. Jeff has also led sales organizations at high-growth SaaS companies, including Invoice Cloud, Neolane, and Cymfony, driving sales team growth and new client acquisition. Jeff is a graduate of Bryant University.

Jeff Barovich Headshot VP Global Sales