Five years ago, customers would physically visit more than seven dealerships on average before buying a car. By early 2020, the average number of dealership visits had dropped to only 1.6 visits per purchase. With 89% of consumers beginning their…
The automotive industry has a number of business issues up in the air at the moment, which is likely to be permanent for the safety side of the company. To continue to meet customers and show off the automobiles, automotive…
With Covid-19 restrictions still ongoing, we are all asking the question of when these will end and what the future looks like for all of us. This question affects not just us as individuals but many companies that employ us.…
How can you use your digital platforms to educate your customers! Since Elon Musk sparked an electric revolution, Tesla’s market value has surpassed that of Germany’s Volkswagen, one of the biggest car makers by volume. This has caused the car…
Whether or not the auto dealership is dead, what’s certain is that dealerships need to evolve to address the changes in how customers research and buy cars. More people are starting their car journey process and buy higher-end products traditionally…
For years, the car-buying process has been a frustrating but unavoidable chore for many shoppers. The internet brought wider availability of pricing information and model specs to consumers. Easier access to information transformed the shopping experience and forced dealers to…
