Customer Support is vital for all businesses. However, there is a concerning trend where many businesses treat customer service as a 9 to 5 operation, leaving customers stranded beyond those conventional hours. Every customer is different and so is their availability when it comes to needing support. Transactions and browsing online happen around the clock. So why are websites only offering support during the working day?
The 9 to 5 Conundrum
Traditionally, businesses have operated on a 9 to 5 schedule, and customer service has followed suit. This tradition has caused problems for many customers who don’t fit this criteria. Whether it’s a technical glitch, a billing issue, or a pressing query, problems don’t adhere to 9 to 5. Customer-centric businesses were 60% more profitable compared to those that didn’t focus on them. This misalignment between customer needs and service availability creates frustration, erodes trust, and ultimately leads to customer churn.
The 24/7 Customer Expectation
While human-led customer service can incur higher costs and challenges in staffing during unconventional hours, however, businesses must embrace the reality of 24/7 customer service. Leveraging technology becomes imperative in bridging this gap, and Vee24’s solutions offer a sophisticated approach. Chatbots, for instance, are powerful tools for providing instant responses to common queries outside regular hours. Automated Systems can handle routine tasks, leaving more complex issues for human agents during business hours. 75% of customers desire a consistent experience, regardless of how they engage a company (through social media, in person, by phone, etc.). Customers simply want consistent and available support when they need it.
Out of Hours Chatbots:
Out-of-hours chatbots are a cost-effective solution to ensure continuous support when agents aren’t available. These virtual assistants can provide basic information, and answer frequently answered questions. But it must be noted, that although the technology around chatbots has become increasingly more advanced, customer support still needs the human touch. By integrating these chatbots into the customer service ecosystem, businesses can demonstrate a commitment to accessibility and responsiveness.
Scheduling Video Appointments at a time that suits them:
In some cases, AI isn’t the right fit for both the customer and their needs. Recognizing that certain issues or inquiries may be better addressed through face-to-face communication, scheduled video appointments provide a personalized touch to customer interactions. This option allows customers to book a virtual meeting at a time that suits them, providing a more convenient and tailored experience. Whether it’s a complex technical support query, a detailed product demonstration, or personalized guidance, scheduled video appointments can bridge the gap between traditional customer service and the digital age. This offers a more human-centric approach and aligns with the growing demand for flexibility and individualized support, ultimately contributing to improved customer satisfaction and loyalty.
Call back forms
Another effective strategy is implementing call-back forms. When a customer reaches out outside of regular hours, instead of leaving them hanging on the line or navigating a frustrating phone tree, businesses can offer a call-back option. This not only respects the customer’s time but also provides a structured way to address their concerns when agents are available.
Asynchronous Messaging for Customer Support
Businesses can further enhance accessibility by incorporating asynchronous messaging platforms like WhatsApp. The popularity of messaging apps in personal communication has spilled over into customer service, providing a convenient and familiar space for customers to seek assistance. By enabling agents to engage in asynchronous conversations, customers can leave their queries, issues, or requests at any time, and agents can respond when they are available. Additionally, integrating a WhatsApp chatbot into the customer service strategy can streamline routine interactions, offering instant responses to frequently asked questions or providing basic information. This dual approach, combining human touch with automation, ensures that customers receive timely and personalized support, even outside standard business hours, fostering a seamless and efficient customer service experience.
Benefits of 24/7 Customer Support:
Enhanced Customer Satisfaction: Meeting customer expectations for timely support leads to higher satisfaction and loyalty.
Increased Trust: Offering 24/7 support signals reliability and a customer-centric approach, fostering trust in the brand.
Global Accessibility: Businesses operating on a global scale can cater to customers in different time zones, expanding their reach.
The 9 to 5 customer service model is becoming obsolete in today’s hyperconnected world. Businesses need to adapt to the changing expectations of their customers by embracing 24/7 support. Leveraging technology, such as out-of-hours chatbots and call-back forms, allows companies to provide continuous service, enhancing customer satisfaction, trust, and ultimately, their bottom line. It’s time for businesses to recognize the importance of around-the-clock accessibility and make the necessary adjustments to meet the evolving needs of their customers.