“I spend $10,000 on a watch and you’re going to give me a chatbot?!”
Chatbots are good, but they have their limitations. For high-end luxury brands, the secret to better customer service is to combine human interactions with automation in one seamless experience. As chatbot technology continues to evolve in the future, one focus area will be to make sure they’re smart enough to know when to hand off to a live agent.
In the article: Bots are Good, But They Can’t Do It Alone, you hear from Sean Drummy, vice president of product management at Vee24. He’ll discuss the current chatbot landscape including chatbot limitations and common mistakes that companies need to avoid when building and implementing them. Examples include:
- Forced chatbot usage
- Trying to be all things to all people
- Including sales pitches
- Ignoring support/maintenance
Read the article in Destination CRM to learn more by clicking the button below.