In this recent article published by Total Retail you can discover how for decades, shoppers seeking luxury goods and premier service have turned to boutique stores in the world’s most fashionable cities, from Milan to London, Paris and New York. Beginning in the 20th century, the boutique trend exploded across the retail landscape, changing the way retailers market and sell luxury and personal goods. Discerning shoppers sought out boutiques to access exclusive brands; enjoy personalized, attentive service; and have a deeply satisfying experience that keeps them coming back for more.
The full-service, immersive boutique experience continues to be a successful approach for consultative selling as well as for creating an emotional, lasting relationship with the consumer. As more luxury brands build immersive online experiences, look for more innovation in virtual boutiques that will thrill shoppers and build the strong brand loyalty that all retailers strive to achieve.
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