Phasing in Live Engagement Helps Retailers Build Loyalty with Online Consumers

In this recent article published in Retail TouchPoints read how the retail world is experiencing a significant change in the way consumers are interacting with brands. In 2020, the growth in online sales has accelerated to reach levels not expected until 2022 due to the pandemic. In the U.S. alone, eCommerce sales are expected to reach $794 billion, an increase of 32.4% over last year.

For companies not ready to make a large investment in an all-encompassing live engagement strategy, there are ways to achieve incremental, yet impressive results. A “crawl, walk, run” approach that phases in live engagement and conversational capabilities is a viable alternative and can help companies quickly address the most urgent pain points in the online customer experience.

This article shares how a step-by-step strategy for deploying live engagement tools that improve the customer experience and can help retailers gain a foothold in online sales and service without overwhelming resources.

You can read the full article by clicking the link below.