The past year has been disruptive for many industries, including the automotive industry. In this recent article featured in CBT News we look at some of the trends in the automotive industry as consumers use the internet in new and dynamic ways to research new or used cars during the pandemic. As consumers are expecting a more comprehensive online experience, auto dealers need a digital strategy that not only drives traffic to their website, but offers the latest and greatest digital experience once they are there. Some of the trends for 2021 include:
- Motor shows go virtual, where car sellers can still draw a crowd via a digital experience
- Dealerships stay ‘open’ longer to meet buyer’s needs during a pandemic
- Acceleration of digital car buying journeys on the website which provide an immersive experience and will stay for good
In 2020, Hyundai Germany launched its own virtual showroom allowing customers to see and experience new car models from the comfort of their home. When the decision was made to move the 2021 Brussels Motor Show to a virtual format, D’Ieteren Automotive, Belgium’s number one vehicle distributor, launched an initiative to bring the excitement and thrill of exploring a new car online for its renowned brands including Porsche, Audi, Škoda, SEAT, Cupra, and Volkswagen.
Dealerships and OEMs that want to get ahead of the pack will use 2021 to invest in technology that lets their customers do every part of the car or truck buying journey online, while ensuring the experience delights customers while driving revenue and increasing customer satisfaction.
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