Buying a Vehicle from Your Couch? The Future of Car Buying Has Arrived
Five years ago, customers would physically visit more than seven dealerships on average before buying a car. By early 2020, the average number of dealership visits had dropped to only 1.6 visits per purchase. With 89% of consumers beginning their car-buying journey online, it was already essential that a dealership’s website offer conversational experiences, engaging potential customers with responsive, personal, and immersive experience.
In this recent article published in AutoSuccess, read how innovative dealerships are creating buyer confidence with a full in-showroom experience online, qualifying website visitors with intelligent chatbots, and keeping their dealerships thriving with a live engagement strategy.