Live engagement has become a vital tool for assisting online car buyers throughout their purchasing process by taking the dealership to the customer. At the moment, 87 percent of shoppers start their journey online which means the first time they’re really going into your dealership is when they enter your website.
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| Cookie | Duration | Description |
|---|---|---|
| JSESSIONID | session | Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests. |
| viewed_cookie_policy | 1 year | The cookie is set by the GDPR Cookie Consent plugin to store whether or not the user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| _zcsr_tmp | session | No description available. |
| 6e4b8efee4 | session | No description available. |
| ac09458e72 | session | No description |
| AnalyticsSyncHistory | 1 month | No description |
| COMPASS | 1 hour | No description |
| fd6b13af5c | session | No description available. |
| GFE_RTT | 5 minutes | No description available. |
| li_gc | 2 years | No description |
| S | 1 hour | No description available. |
| sync_active | never | No description available. |
| UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
| webformvisitor_b1d20be5b522078bdf0b2872f3eae8620795f7c0639556a4905673358fea5a4e | session | No description |
| zc_consent | 1 year | No description available. |
| zc_cu | 1 year | No description available. |
| zc_cu_exp | 1 year | No description available. |
| zc_loc | session | No description available. |
| zc_show | 1 year | No description available. |
| zc_tp | 1 year | No description available. |
| ZCAMPAIGN_CSRF_TOKEN | session | No description available. |
| Cookie | Duration | Description |
|---|---|---|
| bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_UA-11415735-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
| Cookie | Duration | Description |
|---|---|---|
| aka_debug | session | Vimeo sets this cookie which is essential for the website to play video functionality. |
| bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| player | 1 year | Vimeo uses this cookie to save the user's preferences when playing embedded videos from Vimeo. |
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Client Case Study: DFS
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