Leveraging AI Chatbots, as part of the customer’s online journey

The commercialization of AI has already begun, but there are still misconceptions surrounding how chatbots work and how they should be integrated into pre-existing customer journeys.

In this article, Informa Head of Research, Suraya Randawa, teams up with our CEO Priya Iyer to categorizes the different type of chatbots that exist today – with real examples – and their roles, coupled with our recommendations on how to approach mapping their integration from the Vee24 AI-enabled platform.